ELECTIVES FOR MASTER OF BUSINESS ADMINISTRATION (MBA) Anna University syllabus

LIST OF ELECTIVES

MASTER OF BUSINESS ADMINISTRATION (MBA)


MARKETING - ELECTIVES
Sales Management
Services Marketing
Advertising and Sales Promotion
Consumer Behaviour
Brand Management
Rural Marketing

FINANCE - ELECTIVES
Security Analysis and Portfolio Management
Merchant Banking and Financial Services
International Trade Finance
Strategic Financial Management
Corporate Finance
Derivatives Management

HUMAN RESOURCE - ELECTIVES
Managerial Behaviour and Effectiveness
Entrepreneurship Development
Organisational Theory Design & Development
Industrial Relations and Labour Welfare
Labour Legislations
Strategic Human Management and Development

SYSTEMS - ELECTIVES
Software Development
Database Management Systems
E-Commerce Technology and Management
Enterprise Resource Planning for Management
Software Project and Quality Management
Decision Support System
Information Technology for Management

OPERATIONS MANAGEMENT – ELECTIVES
Facilities Location and Process Design
Computer Integrated Manufacturing
Supply Chain Management
Advanced Operations Management
Logistics Management
Advanced Maintenance Management